TransAstra

Amplifying innovation with Thought Leadership and strategic channel expansion.

Messaging I Thought Leadership I Media Relations I Speaking Opportunities

Mission

Rapidly build and expand the company's national reputation as a thought leader in breakthrough propulsion systems, space domain awareness, orbital debris removal, asteroid mining, and space ethics.

Strategy

Riotmind developed a media strategy driven by regular and frequent news announcements to deliver coverage results in a short period of time. Hard news was leveraged when available, augmented by more creative news angles, including technology proof-of-concept test results, strategic partnerships, and the receipt of patent protection. This approach was supported by positioning news on an exclusive basis with key space media to increase coverage potential, as well as highlighting client’s relationship to influencial strategic partners.

Tactics

Riotmind leveraged existing relationships with the space media to accelerate coverage of the company, securing the first media hits shortly after program launch. Press outreach efforts continued to gain traction, but a slowdown in hard news required a pivot from immediate returns to longer-term gains through a Thought Leadership platform with a longer lifespan and greater relevance to diverse marketing channels. Riotmind expanded the program to include, among other things, podcast pitching, speaking opportunities, and networking events.

Results (2022)

Media coverage increased 157% in the second half of 2022 vs. the year-ago period
Podcast interviews increased 250% in the second half of 2022 vs. the year-ago period
Speaking engagements were secured at six major conferences over nine months